MISSISSAUGA, ON – Nortrax Canada, Inc. has announced that Danny Fortier has joined the firm to further develop their support and service for customers as General Manager for the Sudbury branch.

Danny brings a wealth of experience within the heavy equipment industry. He most recently worked as a regional sales manager at Ritchie Bros. Auctioneers. Danny also previously held a branch manager role in the greater Sudbury area for another heavy equipment dealership. He has a proven reputation leading branch operations and sales teams.

Michael Rugeroni, Nortrax Canada Vice President, stated, “Danny’s enthusiasm, passion, and experience will serve him well in this new role. His leadership, industry knowledge, and enthusiasm, along with his engineering background and winning attitude, will position him well to lead our Sudbury team.”

Originally from Northern Ontario, Danny and his family will remain in the Sudbury area. He is excited to start this new position with Nortrax and looks forward to working with the team in Sudbury to build their already extensive product sales, rentals, technology and customer support of John Deere construction, forestry, and roadbuilding equipment.